What Are ChatGPT Ads? OpenAI's Advertising, Explained
CodexFuse Team · 2026-11-06T09:47:45.322Z · 23 min read min read
If you use ChatGPT on a free plan, you may have noticed a small sponsored card appear under an answer. That card is the short answer to "what are chatgpt ads": paid placements OpenAI shows inside ChatGPT, clearly labeled and kept separate from the answer itself. This guide explains what they look like, who sees them, what advertisers pay, and what OpenAI says happens to your chats — as of November 2026, while the program is still in beta and changing month by month.
ChatGPT's ads sit where AI products meet the advertising business, so this guide belongs to the AI-models family on CodexFuse. If the wider shift interests you, start with our agentic AI explainer, which covers how AI tools are moving from answering questions to taking actions on your behalf. OpenAI says ChatGPT now reaches 1.2 billion people each week, and most of them do not pay for a subscription — that free audience is exactly who the ads are for.
What Are ChatGPT Ads?
ChatGPT ads are sponsored placements that appear below a ChatGPT response. OpenAI sells them to businesses, labels each one "Sponsored", and keeps it visually separate from the answer the model wrote. An ad is a paid placement, not a recommendation from ChatGPT, and OpenAI says ads do not influence the answers ChatGPT provides.
OpenAI's stated reason for selling ads is to support free and low-cost access to ChatGPT around the world. Businesses, in return, get to reach people at the moment they are exploring ideas, comparing options, and making decisions — the "moments of consideration" OpenAI talks about in its announcements. The ad and the answer come from separate systems, so the model writes its response first and the ad is chosen afterwards.
If you are new to the chatbot itself, our ChatGPT beginner guide covers the plans, the interface, and the features before any ads enter the picture. The rest of this guide assumes you already chat with it and want to understand the sponsored cards showing up underneath.
What Does a ChatGPT Ad Look Like?
A ChatGPT ad is a compact card that sits below the answer, never inside it. When ChatGPT finishes replying, one sponsored unit can appear beneath the response, clearly labeled and visually separated from the text the model wrote. It reads more like a native recommendation card than a banner.
Every standard ad is built from the same six parts, defined in OpenAI's advertiser guide. The table below lists them with the limits OpenAI publishes.
| Part | What you see | OpenAI's limit |
|---|---|---|
| Advertiser name | The business name, shown on the card | Set by the advertiser |
| Favicon | The brand's logo, pulled from its domain | Square logo asset |
| Title | The headline of the ad | 3 to 50 characters |
| Copy | One short description line | Up to 100 characters |
| Image | A product or lifestyle image | At least 640 by 640 pixels |
| Landing page | Where the card links when clicked | Advertiser's URL, checked by OpenAI's crawlers |
One response shows one ad unit, which may contain one or several images. Retailers running product-feed campaigns can show a multi-product carousel, a shopping-style row of items pulled from a catalog they submit. OpenAI's developer docs set the creative limits above, and its crawlers — OAI-AdsBot and OAI-SearchBot — visit landing pages to validate them before ads run.
Ads can also appear below search answers inside ChatGPT, and in some logged-out experiences, where OpenAI says the ads shown are appropriate for all audiences. Mature-content ads are limited to eligible logged-in users. The format stays the same everywhere: a labeled card under the answer, never woven into it.
Who Sees ChatGPT Ads — and Who Never Does
Do free ChatGPT users see ads? Yes — ads appear only on the Free and Go plans, whether the user is logged in or not. Everyone on a higher paid tier is exempt, and so are accounts OpenAI identifies as belonging to people under 18.
The table below is the full picture, taken from OpenAI's Help Center.
| Who you are | Do you see ads? |
|---|---|
| Free plan | Yes |
| Go plan | Yes |
| Plus plan | No |
| Pro plan | No |
| Business plan | No |
| Enterprise plan | No |
| Edu plan | No |
| Under 18 | No, on any plan |
| Temporary Chats | No, on any plan |
That split is the whole business model in one table. Free and Go users are the audience advertisers can reach, and paying subscribers are the audience advertisers cannot. OpenAI has kept that line unchanged since testing began in February 2026, through every expansion since.
Two edge cases are worth knowing. Temporary Chats never show ads, even on a Free account, because nothing is saved from them. And ads are never placed near sensitive topics such as personal health, mental health, or politics — OpenAI says it does not currently allow political advertising in ChatGPT at all.
How Do I Stop Seeing ChatGPT Ads?
You have two ways out, and one setting that is not a way out. The reliable route is to upgrade: Plus and Pro accounts are ad-free, as are Business, Enterprise, and Edu accounts. The free route is the Ads-Free mode on the Free plan, which removes ads in exchange for lower usage limits and reduced feature access.
Switching to Ads-Free mode is a trade, not a free lunch. OpenAI says you get fewer messages per day and lose access to some tools, such as image generation and deep research, while ads are off. You switch in Settings, under Ads controls, by choosing "Change plan to go ad-free" and then "Reduce message limits".
You can switch back from the rate-limit banner by choosing "Show ads", or again in Settings under Ads controls.
The setting that does not remove ads is ad personalization. Turning personalization off in Settings, under Ad Controls, stops OpenAI using your past chats, memory, and ad interactions to choose ads — but ads are still shown, picked from the current chat thread instead. The same controls let you dismiss an ad, share feedback, see why an ad was shown, and clear your ads data, which OpenAI says is retained for up to 30 days after you delete it.
How Does OpenAI Pick Which Ad to Show You?
OpenAI picks the ad from your current conversation, not from a keyword you typed. Its system reads what you are asking about, runs a brand-safety check, finds ads whose topic and landing page match, and shows the most relevant one. The advertiser's bid matters too, but relevance to the conversation is weighed alongside it.
Advertisers do not bid on keywords. Instead they supply "context hints" at ad-group level — plain-language descriptions of the topics and situations where their product fits. OpenAI's own wording is blunt: hints help guide ad matching, but they are not exact-match keywords and do not guarantee delivery in specific conversations.
There is no keyword targeting in ChatGPT Ads, and no list of search terms to own.
When several ads are eligible, OpenAI says it considers a combination of relevance and advertiser bids, in what it calls a relevance-weighted, second-price auction. If you have ad personalization turned on, the system may also use signals from your wider ChatGPT experience — past chats, memory, and previous ad interactions — to judge relevance. With personalization off, only the current thread is used.
The ad system runs apart from the answer system. OpenAI describes a separate ad service, built on separate models and separate code, running alongside answer generation — so if ad serving is slow or unavailable, the organic response is unaffected and never waits for an ad. That separation is the technical version of the promise in the next section, and it works the way separate services talk to each other in modern software — our API beginner guide explains the pattern if the plumbing interests you.
Do ChatGPT Ads Change ChatGPT's Answers?
OpenAI says no, and it says so in the same words everywhere: advertising does not influence the answers ChatGPT provides. Ads run on separate systems from the chat model, and advertisers have no ability to shape, rank, or alter ChatGPT's responses. That separation is the core promise of ChatGPT advertising as OpenAI describes it: the business side and the answer side run apart.
Two practical consequences follow from that promise. First, an ad appearing under an answer does not mean OpenAI endorses the advertiser or its products — the ad is a paid placement, and the answer is the model's own output. Second, you cannot pay to change what ChatGPT recommends; you can only pay to appear alongside it.
OpenAI also puts guardrails around where ads can appear at all. Its placement checks assess whether a conversation is appropriate for advertising, keeping ads out of emotionally vulnerable, sensitive, or otherwise unsuitable contexts. It is piloting brand-suitability checks with DoubleVerify and Integral Ad Science, and qualifying advertisers can set Negative Phrases to keep their ads away from topics they do not want to be near.
One small feature shows how strict the separation is. By default, ChatGPT cannot see the ads shown to you. If you want to ask about one, you open the ad's menu, choose "Ask ChatGPT", and share that specific ad into the chat yourself.
Advertisers do not influence ChatGPT's responses about shared ads either.
What Do Advertisers Learn About You?
Advertisers learn almost nothing about you as a person. OpenAI says conversations are never shared with advertisers, and it never sells user data to advertisers. What advertisers receive is aggregated, non-identifying performance information — totals such as views and clicks — and nothing that identifies who saw the ad.
The list of things advertisers never receive is explicit in OpenAI's Help Center: your chats, your chat history, your memories, your name, your email, your precise location, your IP address, and sensitive information such as health, mental-health, or political topics. Your ad interactions — hiding, reporting, viewing, or clicking an ad — are not added to ChatGPT memory either.
What OpenAI does use to pick an ad stays inside ChatGPT. The signals are the current chat thread, basic context such as general location or language, and — only when ad personalization is turned on — past chats, memory, and previous ad interactions. Personalized ads are not initially available in the European Economic Area or Switzerland, and turning personalization off limits the system to the current thread.
This is the "chatgpt ads privacy" picture in full: the targeting happens on OpenAI's side, and the advertiser sees only the totals.
There is one exception, and it is your choice. If you message an advertiser through an ad, the advertiser sees only the messages you send directly. A related finding comes from 404 Media, which reported in October 2026 that advertisers can upload lists of emails, phone numbers, or device IDs to build custom audiences, matched against OpenAI's user base.
Inclusion targeting needs at least 25,000 matched users, smaller lists can only exclude, and an OpenAI spokesperson told 404 Media that uploaded files are deleted after processing, usually within 24 hours. OpenAI did not answer whether raw uploads are hashed, so that question remains open — treat the targeting detail as reported, not as OpenAI's own statement.
None of this changes what other services know about you. A VPN, for example, hides your IP address from the websites you visit, but it does not hide your ChatGPT account activity from OpenAI itself — your chats are tied to your account, not your address. Our VPN beginner guide explains what a VPN does and does not protect, if you want the full picture.
How Much Do ChatGPT Ads Cost?
ChatGPT ads pricing has no rate card and no published average cost. OpenAI sells three billing models, runs a relevance-weighted second-price auction, and recommends a starting bid — but it publishes no fixed CPM and no average CPC. The table below is the whole pricing picture, taken from OpenAI's Help Center.
| Billing model | What you pay for | How it bills |
|---|---|---|
| Views (CPM) | Reach — showing the ad | Per 1,000 impressions, at your maximum CPM bid |
| Clicks (CPC) | Clicks — valid clicks on the ad | Per valid click, at your maximum CPC bid |
| Conversions (oCPC) | Conversions — a supported standard event | Optimized toward conversions, but charged per valid click, not per conversion |
The one concrete number OpenAI publishes is a recommendation, not a price. For CPC campaigns, OpenAI recommends starting with a maximum bid of $3–$5 per click. That is a recommended starting maximum bid — not an average cost, not a price, and not a promise of what a click will cost.
OpenAI publishes no average CPC or CPM, and its advertiser guidance says ChatGPT Ads does not yet have performance benchmarks across advertisers, industries, or campaign types.
The minimum daily budget is set per currency, not as one global figure. In US dollars it is $25 a day; in euros it is €15, in pounds £15, in Pakistani rupees 2,100 PKR, and in Indian rupees ₹725. Do not convert one currency's minimum into another — each market has its own number, and OpenAI lists about thirty currencies in the table.
Early pricing looked very different. Press reports from January 2026 said OpenAI asked around $60 per 1,000 views and a $200,000 minimum commitment from select advertisers during the invite-only pilot. Neither figure appears on OpenAI's Help Center today, so treat them as historical pilot pricing, not current costs.
The current entry point is the daily minimum above, and new advertisers get a $500 ad credit when they spend $500 — an offer shown on ads.openai.com that ends December 31.
The arithmetic below turns those published numbers into the daily reality of a small campaign. It was computed from the figures in this section, and every output was verified by running the code.
daily_min_usd = 25
print("Weekly minimum spend (USD):", daily_min_usd * 7)
print("Clicks per day at $3 max CPC:", daily_min_usd / 3)
print("Clicks per day at $5 max CPC:", daily_min_usd / 5)
print("CPA $100 at 15.3% lower:", 100 * (1 - 0.153))
print("Returning visitors if 93% are new:", 100 - 93)
print("Existing customers if 67% are net-new:", 100 - 67)
print("$1B run rate per weekly user per year:", 1000000000 / 1200000000)
print("Fortune $2.5B vs $1B run rate:", 2.5 / 1)
print("Countries added 21 Oct 2026:", 89 - 63)
print("Share of the 89 added at once:", 26 / 89)
print("Share of the 26 named in the post:", 11 / 26)
print("Product-research share growth 2% -> 30%:", 30 / 2)
from datetime import date
print("Days from 9 Feb to 21 Oct 2026:", (date(2026,10,21) - date(2026,2,9)).days)
# Output:
# Weekly minimum spend (USD): 175
# Clicks per day at $3 max CPC: 8.333333333333334
# Clicks per day at $5 max CPC: 5.0
# CPA $100 at 15.3% lower: 84.7
# Returning visitors if 93% are new: 7
# Existing customers if 67% are net-new: 33
# $1B run rate per weekly user per year: 0.8333333333333334
# Fortune $2.5B vs $1B run rate: 2.5
# Countries added 21 Oct 2026: 26
# Share of the 89 added at once: 0.29213483146067415
# Share of the 26 named in the post: 0.4230769230769231
# Product-research share growth 2% -> 30%: 15.0
# Days from 9 Feb to 21 Oct 2026: 254
Read the first two lines together and the budget reality is plain. At the $25-a-day minimum, a campaign bidding the recommended $3–$5 per click buys roughly five to eight clicks a day. That is a testing budget, not a volume channel — and it is why OpenAI's own guidance frames ChatGPT Ads as a channel to test alongside established paid media, not a replacement for it.
ChatGPT Ads vs Google Ads: What's Actually Different?
The comparison most advertisers ask for is ChatGPT ads vs Google ads, and the honest answer is that they are different machines. Google sells a keyword: you bid on a query string, and your ad appears on a results page. ChatGPT sells a conversation: you describe the situations where your product fits, and OpenAI decides whether the current chat is one of them.
The table below puts the differences side by side.
| ChatGPT Ads | Google Ads | |
|---|---|---|
| What you buy | Placement below an AI answer | Placement on a search results page |
| Targeting | Context hints — plain-language topic descriptions, not keywords | Keywords, match types, and negatives |
| Audience | Free and Go ChatGPT users only | Anyone searching on Google |
| Intent signal | The conversation's context and intent | The query string itself |
| Minimum spend | $25 a day (USD) | No minimum daily spend |
| Benchmarks | None published — still in beta | Decades of published benchmarks |
| Ad influence | None on the answer, per OpenAI | None on organic results |
Comparing a ChatGPT Ads CPC with a Google Ads CPC is not a like-for-like comparison. The auctions differ, the audiences differ — one is only Free and Go users inside a chatbot, the other is everyone searching — and OpenAI publishes no benchmarks to anchor against. The numbers can both be called CPCs and still describe different things.
What ChatGPT Ads offers instead is timing. People research products inside the chatbot now: PYMNTS Intelligence found that ChatGPT's share of consumer product research climbed from 2% to 30% over two years — a fifteen-fold rise — and that 80% of people who use AI tools have tried ChatGPT at least once, against 48% for Google Gemini and 30% for Microsoft Copilot. Those are survey findings from PYMNTS Intelligence, not OpenAI figures, but they explain why advertisers are testing the channel even without benchmarks.
The same research habit is spreading across chatbots, and our Claude beginner guide covers the other major chatbot people turn to when they compare products.
Where Are ChatGPT Ads Available?
As of October 21, 2026, ChatGPT Ads are available in 89 countries. That number comes from OpenAI's expansion announcement of that day, which added 26 countries at once — nearly a third of the total footprint in a single step. The rollout moved fast: testing started in the United States on February 9, 2026, and the program reached 89 countries 254 days later.
| Date | What happened | Source |
|---|---|---|
| February 9, 2026 | Ad testing starts in the United States, for logged-in adults on Free and Go plans | OpenAI Help Center |
| May 2026 | Self-serve Ads Manager opens in beta to US businesses | Press reports |
| August 11, 2026 | Ads launch in the UK, Mexico, Brazil, Japan, and South Korea | Press reports |
| Late August 2026 | Expansion to 31 European markets | Press reports |
| September 23, 2026 | Expansion to Southeast Asia and Taiwan | Press reports |
| October 21, 2026 | Expansion to 26 more countries, bringing the total to 89 | OpenAI announcement |
OpenAI names only 11 of the 26 countries added in October: Argentina, Chile, Colombia, and Peru in Latin America, plus Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. The other 15 are not listed in the announcement, and no full list of all 89 countries is published in it — so this guide does not invent one. If your market is not named, check OpenAI's current country availability list before planning a campaign.
The scale OpenAI claims is large, and every figure needs its qualifier. Over 100,000 advertisers have run campaigns on ChatGPT — that is a cumulative count of advertisers who have ever run a campaign, not a count of active advertisers. ChatGPT Ads reached a $1 billion annualized revenue run rate in under 200 days, according to OpenAI — a run rate is a pace extrapolated from a recent period, not a billion dollars already collected.
Fortune, cited by PYMNTS, reported OpenAI was on its way to $2.5 billion in booked ad revenue for the full year — a press-reported expectation, not an OpenAI announcement.
Availability on paper is not access in practice. TechRepublic notes that the legal entity placing and paying for self-service ads must be based in a supported market, and registering an account does not guarantee access. Some new accounts initially face domestic-only targeting restrictions, with international targeting opening after identity verification and qualifying ad spend in the advertiser's home market.
What's Coming Next: Visual Ads and Sponsored Agents
Two new formats are being tested, and neither is generally available yet. The first is visual ads: on October 5, 2026, OpenAI announced an image-based format to help people imagine how products could fit into their lives, tested during image generation in ChatGPT for users on the Free and Go plans in the United States. Ads stay clearly labeled and separate from the image being created.
Testing was scheduled to begin later in October with an initial group of advertisers, and whether it started on schedule has not been confirmed in OpenAI's public posts.
The second is Sponsored Agents, announced in September 2026 as a limited US alpha. A user who clicks an ad can chat with a business's own AI agent inside ChatGPT, instead of being sent to a landing page. Wider availability has not been announced.
Both formats are tests with no confirmed general-availability date, so do not plan a campaign around either until OpenAI says it is open.
One more boundary is worth knowing if you advertise AI tools. Press reports from September 2026 said OpenAI stopped accepting ads from companies making image- or audio-generation products that compete with its own — Adobe was named among the affected advertisers — while video-generation ads were still allowed. That restriction was reported by The Information and communicated to partners, not announced by OpenAI, so treat it as reporting rather than OpenAI policy.
Should You Advertise on ChatGPT?
For advertisers, ChatGPT Ads is an early channel with a low floor and no map. The $25-a-day minimum and the $500-spend-gets-$500-credit offer make a small test cheap, and the audience is people mid-decision — shopping, comparing, and planning inside a conversation. The early results OpenAI publishes are partner-reported, not independent benchmarks: WeightWatchers' attributed cost per acquisition was 15.3% lower than its blended paid-search benchmark, 93% of Portland Leather's visitors from ChatGPT Ads were new, and 67% of Dose's incremental purchases came from net-new customers.
Those three numbers are the strongest evidence available, and also the weakest kind of evidence — self-reported by partners through OpenAI, with no public methodology. The honest way to use them is as a reason to run your own small test, not as a forecast. Pick one product, one clear situation where it fits, write context hints in plain language, set the $25 daily minimum, and measure against your own paid-search baseline for a few weeks.
For users, the deal is simpler. Ads are the price of free access to a chatbot used by 1.2 billion people a week, and the escape routes are an upgrade or the lower-limit Ads-Free mode. Your chats are not sold to advertisers, the ads do not touch the answers, and the controls to turn off personalization sit in Settings.
CodexFuse does not offer a ChatGPT ads tool, and this guide will not pretend one exists — the site's AI explainers are the place to understand the technology, and the ads are OpenAI's business, not ours.
The bottom line is the same for both sides. ChatGPT ads are real, labeled, and limited to free users; they cost advertisers from $25 a day with a recommended starting bid of $3–$5 a click; and they are still a beta program whose rules change monthly. Check OpenAI's Help Center before you act on anything in this guide — by the time you read it, some detail may already have moved.
Sources
- OpenAI — "Building advertising for the way people use AI" (October 5, 2026) — https://openai.com/index/new-chatgpt-ads-format-and-measurement/
- OpenAI — "ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform" (October 21, 2026) — https://openai.com/index/chatgpt-ads-expands-26-new-countries/
- OpenAI Help Center — "Ads in ChatGPT" — https://help.openai.com/en/articles/20001047-ads-in-chatgpt
- OpenAI Help Center — "Ads in ChatGPT: The Basics" — https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics
- OpenAI Help Center — "Creating campaigns for ChatGPT Ads" — https://help.openai.com/en/articles/20001210-creating-campaigns-for-chatgpt-ads
- OpenAI Ads — "Advertise in ChatGPT" — https://ads.openai.com/
- TechRepublic — "ChatGPT Ads Expand to 89 Countries — But Who Can Actually Advertise?" (October 22, 2026) — https://www.techrepublic.com/article/news-chatgpt-ads-89-countries/
- gHacks — "OpenAI Will Test Visual Ads in ChatGPT During Image Generation in the US Later This Month" (October 6, 2026) — https://www.ghacks.net/2026/10/06/openai-will-test-visual-ads-in-chatgpt-during-image-generation-in-the-us-later-this-month/
- gHacks — "OpenAI Expands ChatGPT Ads to 26 More Countries, Bringing Availability to 89 Markets" (October 22, 2026) — https://www.ghacks.net/2026/10/22/openai-expands-chatgpt-ads-to-26-more-countries-bringing-availability-to-89-markets/
- PYMNTS — "OpenAI Linking Visual Ads With ChatGPT Images" (October 5, 2026) — https://www.pymnts.com/news/artificial-intelligence/2026/openai-linking-visual-ads-with-chatgpt-images/
- PYMNTS — "OpenAI Expands ChatGPT Ads to 26 New Countries" (October 21, 2026) — https://www.pymnts.com/news/artificial-intelligence/2026/openai-expands-chatgpt-ads-to-26-new-countries/
- 404 Media — "How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email" (October 15, 2026), via secondary summaries — https://blog.bytesizedsecurity.show/2026/10/15/chatgpt-ads-targeting-prompts-email-phone/
- Securities.io — "OpenAI Expands ChatGPT Ads to 26 More Countries and 89 Total" — https://www.securities.io/openai-expands-chatgpt-ads-to-26-more-countries-and-89-total/
- Pivot News — "OpenAI Details the LLM Orchestrator Behind ChatGPT's Ad Stack" — https://pivotnews.ai/five/openai-details-the-llm-orchestrator-behind-chatgpt-s-ad
- WebProNews — "OpenAI Draws a Line, Blocking Rival AI Image and Voice Ads on ChatGPT" — https://www.webpronews.com/openai-draws-a-line-blocking-rival-ai-image-and-voice-ads-on-chatgpt/
- The Plain Manual — "ChatGPT Has Ads Now — Is It Still Worth Using?" — https://theplainmanual.com/chatgpt-has-ads-now-is-it-still-worth-using-heres-what-changed/
- MadRobot — "ChatGPT Ads: 26 New Countries, 89 Total, 100,000 Advertisers" — https://madrobot.blog/2026/10/21/chatgpt-ads-26-new-countries-89-total-100000-advertisers/
- AiSeek — "PYMNTS 80-vs-89 Countries Discrepancy Note" — https://aiseek.dev/en/stories/f4fef079-819b-48cc-ba87-eadaa7a05a0d
Frequently Asked Questions
Do free ChatGPT users see ads?
Yes. Ads appear on the Free and Go plans, whether you are logged in or not. Plus, Pro, Business, Enterprise, and Edu accounts never see ads, and neither do accounts identified as belonging to people under 18 or Temporary Chats.
How much do ChatGPT ads cost?
Advertisers pay from a $25-a-day minimum in US dollars, through a relevance-weighted second-price auction. OpenAI recommends starting with a maximum bid of $3–$5 per click, and it publishes no fixed rate card and no average cost — so $3–$5 is a recommended starting bid, not the price of a click.
Do ChatGPT ads affect the answers I get?
OpenAI says no. Advertising does not influence the answers ChatGPT provides, because ads run on separate systems from the chat model and advertisers have no ability to shape, rank, or alter responses. An ad appearing under an answer is not an endorsement of the advertiser.
What data do ChatGPT advertisers see about me?
Only aggregated, non-identifying totals such as views and clicks. Advertisers never receive your chats, chat history, memories, name, email, precise location, IP address, or sensitive information, and OpenAI says it never sells user data to advertisers.
Can I turn off ChatGPT ads?
Yes, two ways. Upgrade to Plus or Pro for an ad-free account, or switch the Free plan to Ads-Free mode in Settings under Ads controls — that removes ads but lowers your usage limits and removes access to some tools. Turning off ad personalization alone does not remove ads.
